Milk
“Nobody,â€
She whimpered,
“Could call me
A fussy girl;
I only want
A little bit
Of muesli
And some milk!â€**Apologies to A.A. Milne.
Yes, just some milk from a carton. Without first having to shred the paper off layer by layer, saw through the seal with a serrated knife, tilt the carton sideways to avoid an uncontrollable splash and then dribble more drops over my hands when I try to close the now ripped and jagged spout.
Man on the moon, human genome, inter-super highway netweb … and I can’t just pour some milk on my muesli? Who’s responsible? Step forward Ruben Rausing, founder of Tetrapak, the most profitable Swedish company after ABBA. Tetrapak’s products are everywhere in
- Straw hole
- Perforation TB
- FlexiCap TB
- DIMC ScrewCap
- PullTab
- StreamCap
- Easy Opening
- FlexiCap
- ReCap3
- SlimCap
- Neck24
- FlipCap Barrier
- TwistCap Barrier
- DeltaCap
- FlipClip
Go on. Guess which one I’m looking for.
.
.
.
.
.
Of course, it’s the Easy Opening.
“Need we say more about this classic? Just split the top side seal and it folds back without fuss. Its perfect functionality has been proven billions of times.â€
Just?
Without fuss?
Perfect functionality?
Prove it, baby, one more time!
[Quick fade to Stephan Eicher]
Et elle prend son café en riant
Et me regarde à peine
Plus rien ne la surprend sur la nature humaine
C’est pourquoi elle voudrait enfin si je le permets
Déjeuner en paix, déjeuner en paix
February 24th, 2005 at 1:16 pm
Of course, you are right- there are no witty words of rebuttal. The containers are indeed, a pain to open.
Still, there is no beverage as fine tasting as one enjoyed directly from the container of a finally opened container.
Must be a guy thing.
February 24th, 2005 at 1:48 pm
bloody tetrapak… my recycling bin is stuff to the gunwhales with tetrapak, and since you can NEVER get the last drops out, my recycling bin smells of yoghurted milk and off juice…. I could go to the recycling bank a bit more often, I suppose…
by the way, I put drinking yoghurt on my muesli cos I hate milk, ever since the days of school milk being left in the sun all morning….eugh!
I got micheled today… hooray!
:)
February 24th, 2005 at 8:52 pm
Oh, can I nominate this post for great classic design post? :)
February 25th, 2005 at 7:59 am
Vas-y Mathieu. File it right under your new Postcard Giveaway archive.
I want one!
(G-mailed you last night)